Global Cold Brew Coffee Market Overview:
What better than an iced cold coffee on a warm sunny day? The evolution of the simple warm coffee to the fancier version happened over time. Using cold water instead of warm, made the concoction sweeter, smoother and less acidic by 70% than normal coffee. Pricier than the normal coffee, the iced coffee is still selling like hotcakes because of its innovative packaging and the status symbol associated with it. The market for cold brew is said to rise since 2017 up until which the cold brew was only a speciality that the elite class could afford.
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Coffee has also been around since time immemorial. Its meteoric acceptance by consumers happened because of the rapid urbanization, rise in disposable income and the benefits associated with coffee. Based on the coffee bean type they can be either arabica, robusta and others. They can be sold original or flavoured. Awareness of the product was primarily done by depicting the health hazards of the carbonated beverages. Mostly enticing the younger population, cold brew coffee is affected by rising agricultural inputs and unpredictable rainfall. This makes the coffee bean expensive, thereby, slowing down the sale of the product because of its rising prices.
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Global Cold Brew Coffee Market Size Analysis:
Cold Brew Coffee market is valued at USD XX million in 2017 and is expected to reach USD XX million by the end of 2025, growing at a CAGR of XX% between 2017 and 2025.
Global Cold Brew Coffee Market Key Players:
Some major players are Nestle SA, Ting Hsin International Group Co. Ltd., The Coca-Cola Company, Starbucks Corporation, Luigi Lavazza S.p.A., Coffee Roasting Company Schreyögg Srl, Dunkin’ Donut, and others, with firms trying to expand into varieties unseen before and selling either independently or via franchise firms.
Ready to drink cold coffee and speciality coffee although pricier has piqued commoners’ interest. Varieties like infusing nitrogen into the cold brew, innovative packaging, fancier names and other parameters have essentially brought cold brew to the forefront. It is to be noted that coffee is the second most traded commodity in the world. With the US coffee consumption recording up to 21% of the Global Cold Brew Coffee Market, more and more mobile units and established restaurants are also getting into selling of the cold brew.
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