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6 Surprising Signage Statistics – Increase Traffic & Sales with Business Signs

6 Surprising Signage Statistics – Increase Traffic & Sales with Business Signs

Orlando, FL – October 4, 2017 – Maria Quintero, owner of Life Signs and Graphics, an Orlando Sign Company, has seen first hand how effective signage increases brand awareness, promotes brand consistency, and boosts sales. She knows that signs build the brand.  

Maria shares some industry stats that show just exactly how signage can positively impact your business visibility. 

1. 38% of large companies identified branding/image as the most important purpose of exterior signage. Small firms and single establishments perceived signs as most important for making their business stand out and for helping customers locate their business. (UC, 2017) 

Brand consistency is key to marketing your business. The same signage in all stores is necessary for continuity and will be etched in our minds if we see it enough. Whether you have one location or hundreds, your customers need to be able to locate your facilities, and areas within them, in order to utilize your services. If you can’t find a location what do you look for? THE SIGN!  

2. At-retail advertising drives additional sales 70% of the time. (Visual Logistix, 2017)

Ms. Quintero says, “Point of Purchase displays make the last minute decision sale an easy one.  The impulse buy definitely will boost your bottom line.  We love to sell POP or POS items.  We believe POP signage empowers businesses to escalate their sales.” 

3. Nearly 75% of people asked indicated that they had told others about a business simply based on its signage. (FedEx, 2017) 

Millennials love Instagram and they gravitate to aesthetically pleasing signage and décor.  They are likely to Instagram and geotag your store if the signage is compelling, fun, or unique.  

While traveling, customers use apps and choose restaurants or businesses based on the logos.  One might even decide on a coffee shop or a local diner based on the aesthetics of the signage.  As you see, signage and logos are important in every aspect of marketing your brand.  

4.  50% of new customers enter your business because of on-premise signs. (ISA, 2017) 

Promotions bring customers into your store. There’s no doubt the economy is still recovering, meanwhile customers are looking for bargains. It’s important that banners, A-frame signs, flag signs, and vehicle graphics are working for your business. Vehicle graphics work 24/7 while driving down the road. One customer shared that vehicle graphics on their plain white box truck was the best advertising decision they ever made, and you can benefit as well. 

5. Most customers state that they know about a business because they saw their sign while passing by. (ISA, 2017)  

46% of people passing by wouldn’t know your business was there without a sign!  How would you know where to go, where to turn, where to find the restroom, receptionist, or even the wifi password?  These things are taken for granted, and without signs we’d all be lost.  Think about the leverage signage has on our everyday functioning, and use this tool to your fullest advantage. 

6.  About 68% of consumers believe that a business’ signage reflects the quality of its products or services. (FedEx, 2017) 

Make sure your signage looks professional, reads clearly, and is engaging at all times to ensure your message is communicated correctly to your customers.  Your sign has the ability to say whatever you want to your customer.  It can act as a salesperson, receptionist, or wayfinder.  Signs are the least expensive person on your payroll. 

These statistics alone should convince you to buy or change your signage today.  Attractive business signs can make a huge impact on your ability to captivate and retain customers for your business. 

Contact Life Signs and Graphics, your Orlando Sign Company today for your Free Consultation with a Signs & Graphics expert!

Media Contact
Company Name: Life Signs & Graphics
Contact Person: Maria Quintero
Email: [email protected]
Country: United States
Website: https://www.orlandosigncompany.org